Brands For Good

Nominations Open · Closes 20 April 2027

Brands For GoodAwards 2027

Your impact deserves a stage. Step onto it.

Join the purpose-led brands across Asia recognised for doing good, and doing it well. Get independently judged, receive expert feedback, and tell your impact story to the region.

Takes about 10 minutes to start · Save and continue anytime

Adrenalin Group Pte Ltd with trophy

Adrenalin Group Pte Ltd logoAdrenalin Group Pte Ltd

2018

Awards founded

Eight editions of purpose-led excellence

5

Award categories

Business · Tech · Leadership · Culture · Edu

3

Award levels

Champion · Distinction · Honouree

17

UN SDGs

Impact measured against global goals

Nominations for the Brands For Good Awards 2027 close 20 April 2027

Before you nominate

To Nominate, First Become a Brands For Good Member

Simple rule: Members can nominate. And for Members, nominating is completely FREE.

1. Join as a Member

Fill in the Membership Form

FREE FOR MEMBERS

2. Nominate for FREE

Members nominate at $0

3. Answer & Upload

Complete the Nomination Wizard

4. Get Judged

Awardees revealed at the Gala

Explained simply 💡

  • Think of membership like a ticket 🎟️ — once you have it, the Awards door opens.
  • Membership lasts for the year, and nominating is included — you pay nothing extra.
  • Nominating is your choice. Members who don't nominate still enjoy all member benefits.
  • One membership = one organisation can nominate in the categories it qualifies for.

1 Year

$800

SGD · nomination $0

2 Years

$1,280

20% off · nomination $0

5 Years

$2,400

40% off · nomination $0

What's inside your membership 🎁

Your membership already includes the award nomination.

$0

extra to nominate

Member benefitsFree award nomination
Non-memberCannot nominate
MemberNominates free ✓
Become a Member & Nominate Free

Membership Form → Nomination Form → Nomination Wizard

Global connection and cross-border purpose leadership

  • ★Gain recognition and visibility on a global platform with brands from over 50 countries
  • ★Strengthen your brand credibility alongside purpose-driven leaders
  • ★Access to regional and international markets for expansion
"Every year, we honour companies and leaders who integrate purpose into their business DNA, inspiring others to lead, innovate, and create sustainable impact."
Mr. Edwin Tong S.C.

"It's heartening to see Brands For Good recognise not just the entrepreneurial success, but also their concern for the community and environment."

Mr. Edwin Tong S.C.

Minister for Law and Second Minister for Home Affairs

Mr. Desmond Tan

"We recognise companies that do not just build businesses with people, they also build people through their businesses."

Mr. Desmond Tan

Senior Minister of State and Deputy Secretary-General of the National Trades Union Congress (NTUC)

2027 Timeline

Key milestones on the road to the Gala Dinner

  1. 1st Oct2026

    Nomination Launch

    Nominations for the Brands For Good Awards 2027 open. Pick 1 of 5 award categories.

  2. 31st Mar2027

    Nomination Deadline

    Submit all 3 items online:

    (a) Corporate Deck
    (b) Past 2 Years' Financials
    (c) 5-Questionnaire Online
  3. 20th Apr2027

    Judging Interview

    For selected nominees only — held over Zoom with the judging panel.

  4. 21st Jul2027

    Brands For Good Awards Gala Dinner 2027

    All awardees are celebrated and receive their accolades.

Brands For Good Awards 2027 Stages

1. Nomination
1

1. Nomination

Nominations are open exclusively to Brands For Good members.

Join as a member to nominate your organisation for the Brands For Good Awards.

2. Evaluation
2

2. Evaluation

Each submission first undergoes an AI-assisted assessment for consistency and depth.

The Brands For Good Judging Committee then conducts the final evaluation of all nominees.

3. Judging Interview
3

3. Judging Interview

Shortlisted brands may be invited for an interview.

Verification of initiatives and impact.

4. Recognition
4

4. Recognition

Awardees will be revealed at the Brands For Good Awards Gala.

Gain exclusive media exposure and brand credibility.

2027 categories

Award Categories

Five categories recognising excellence across different dimensions of purpose-driven business

BUSINESS FOR GOOD

BUSINESS FOR GOOD

Recognising businesses with outstanding brand impact, sustainable practices, and mission-driven leadership.

< 100 employees
TECH FOR GOOD

TECH FOR GOOD

Celebrating technology organisations driving social impact through innovation, IP protection, and originality.

< 100 employees / > 100 employees
LEADERSHIP FOR GOOD

LEADERSHIP FOR GOOD

Honouring leaders who demonstrate social accountability, transparency, and business growth through purpose.

> 100 employees
CULTURE FOR GOOD

CULTURE FOR GOOD

Recognising organisations with purpose-driven culture, strong stakeholder engagement, and transparent reporting.

< 100 employees / > 100 employees
EDU FOR GOOD

EDU FOR GOOD

Celebrating educational institutions leading with ethical governance, community engagement, and societal purpose.

< 100 employees

BUSINESS
FOR GOOD · 2027

TECH
FOR GOOD · 2027

LEADERSHIP
FOR GOOD · 2027

CULTURE
FOR GOOD · 2027

EDU
FOR GOOD · 2027

Judging Process

Five steps from submission to the Gala stage

STEP 1
Submission

Submission

(a) Corporate Deck, (b) Past 2 Years' Financials & (c) 5-Questionnaire Online

STEP 2
AI Evaluation

AI Evaluation

AI evaluates your submission

STEP 3
Judges Scoring

Judges Scoring

Each submission is compiled by at least 3 judges in a confidential scorecard

STEP 4
Judging Interviews

Judging Interviews

Top nominees are invited for Judging Interview over ZOOM

STEP 5
Awards

Awards

All Awardees are given accolades during the Brands For Good Awards Gala Dinner

2026 in Numbers

Live results from the Brands For Good Awards 2026.

95

Brands honoured in 2026

26

Countries represented

25

Champions crowned

17/17

UN SDGs advanced

Awardees By Country - Tap A Flag Below To See Its Awardees

All 26 countries represented in 2026

Awardees by country

All 26 countries represented in 2026

SingaporeBrazilChinaIndonesiaCambodiaMexicoUzbekistanIndiaThailandMalaysiaMyanmarPeruMaldivesJapanUnited StatesChinese TaipeiAustraliaKyrgyzstanIranGuatemalaGhanaBangladeshEgyptAzerbaijanTurkeyNigeria015304560

Swipe sideways to see all →

Award levels

Champion, Distinction and Honouree split

253040
  • Champion
  • Distinction
  • Honouree

Awardees throughout the years

Cumulative Brands For Good awardees since the Awards began

20182019202020212022202320242026065130195260

Meet the 2026 Awardees

Brands that turned purpose into practice — and were recognised for it. Yours could be next.

Ho Kwon Ping of Banyan GroupChampion
Banyan Group logo

Banyan Group

LEADERSHIP FOR GOOD

Singapore

Our founding ethos of Embracing the Environment, Empowering People guides how we design, develop and operate our properties — creating enduring value for people, nature and the business itself.

Ho Kwon PingRead story →
XIN NIE of CHINA UNICOM (SINGAPORE) OPERATIONS PTE. LTDChampion
CHINA UNICOM (SINGAPORE) OPERATIONS PTE. LTD logo

CHINA UNICOM

TECH FOR GOOD

China

Upholding core principles while driving innovation, advancing steadily towards long-term success.

Vincent Lim of Collective Perspectives Pte LtdChampion
Collective Perspectives Pte Ltd logo

Collective Perspectives Pte Ltd

BUSINESS FOR GOOD

Singapore

At CP, ‘Do Good for Good’ means creating impact that endures: where every initiative empowers lives and builds a more inclusive future.

Vincent LimRead story →
Deivis Pothin of Escola Bilingue Pueri DomusChampion
Escola Bilingue Pueri Domus logo

Escola Bilingue Pueri Domus

EDU FOR GOOD

Brazil

"Giving every student the best opportunity to succeed"

Deivis PothinRead story →
Richard Eu of Eu Yan Sang InternationalChampion
Eu Yan Sang International logo

Eu Yan Sang International

LEADERSHIP FOR GOOD

Singapore

At its core, innovation is about caring for people—transforming knowledge into solutions that improve everyday lives.

Richard EuRead story →
Wei Ling Wee of Extraordinary People LimitedChampion
Extraordinary People Limited logo

EXTRAORDINARY PEOPLE LIMITED

CULTURE FOR GOOD

Singapore

Creativity is important. I want to use my voice to advocate for the unheard or those whose voices are ignored.

Wei Ling WeeRead story →
Tan Wang Cheow of Food Empire Holdings LimitedChampion
Food Empire Holdings Limited logo

Food Empire Holdings Limited

LEADERSHIP FOR GOOD

Singapore

Giving should always come from the heart.

Tan Wang CheowRead story →
Cuauhtemoc Cruz Herrera of Matetopia A.C.Champion
Matetopia A.C. logo

Matetopia A.C.

EDU FOR GOOD

Mexico

Working together for a positive systemic change

Cuauhtemoc Cruz HerreraRead story →
Kung Teong Wah of PARKROYAL COLLECTION Pickering, SingaporeChampion
PARKROYAL COLLECTION Pickering, Singapore logo

PARKROYAL COLLECTION Pickering, Singapore

BUSINESS FOR GOOD

Singapore

“As our industry continues to evolve, our responsibility extends beyond performance. It is about shaping purposeful experiences through thoughtful design, responsible operations, and inclusive workplaces that nurture talent for the future.”

Kung Teong WahRead story →

Membership includes your Awards entry — no separate nomination fee

Testimonials from the Community

We take pride in the impact our community of Brands For Good members has achieved.

Tok Tok Chiang Wayang Pte Ltd

Being good is not just being a big contributor. It's about making a difference, one person, one community, one step at a time.

Tok Tok Chiang Wayang Pte Ltd

Champion, CULTURE FOR GOOD

GoRental SG

The business community of doing good start from the very small steps. Doing good is far more than just the impact that you can see first hand. It always begins from what you believe in your heart

GoRental SG

Champion, BUSINESS FOR GOOD

PARKROYAL COLLECTION Pickering, Singapore

Doing good for people is to have a care population for the brands that will do good for the community.

PARKROYAL COLLECTION Pickering, Singapore

Champion, BUSINESS FOR GOOD

Soup Restaurant Singapore Pte Ltd

Spread the good news!

Soup Restaurant Singapore Pte Ltd

Champion, CULTURE FOR GOOD

Adrenalin Group

Being part of Brands For Good has been more than just a partnership, we are practically almost family.

Adrenalin Group

Champion, BUSINESS FOR GOOD

Eu Yan Sang International

First you must already have the intention to do good. What can you do for other people and take it from there.

Eu Yan Sang International

Champion, LEADERSHIP FOR GOOD

Huttons Asia Pte Ltd

The strongest brand today, they will not be remembered for what they sold, but they will be remembered in the future for what they stood for.

Huttons Asia Pte Ltd

Champion, BUSINESS FOR GOOD

Collective Perspectives Pte Ltd

Doing good means turning compassion into action and action into lasting impact.

Collective Perspectives Pte Ltd

Champion, BUSINESS FOR GOOD

SMICC Pte Ltd

We are really excited for this journey, EDU FOR GOOD. We see it as a very important platform to gather all the countries together to maximise the best resources to help them quickly speed up their national development.

SMICC Pte Ltd

Champion, LEADERSHIP FOR GOOD

Extraordinary People Ltd

Brands For Good network had been great because there's a huge network of like-minded people who are coming together to do good

Extraordinary People Ltd

Champion, CULTURE FOR GOOD

Food Empire Holdings Ltd

The important thing is to bring an impact to society, to the environment, social and also to the community at large.

Food Empire Holdings Ltd

Champion, BUSINESS FOR GOOD

Terra SG Pte Ltd

Brands For Good created a collective community for all of us to be able to learn, share with each other. I learn from them, learn my journey, share my journey and we can all develop and grow together.

Terra SG Pte Ltd

Champion, BUSINESS FOR GOOD

Sehriyo School

The idea that positive impact should not be an isolated initiative, but something embedded in the way an organisation operates, grows and creates value. It is a reminder that the work we do in Uzbekistan can resonate far beyond our borders.

Sehriyo School

Champion, EDU FOR GOOD

10 Degree Solar Pte Ltd

We have to contribute to the community. I believe this is a good opportunity for us to be more sustainable, not only in our business but also to plant trees that benefit the environment.

10 Degree Solar Pte Ltd

Distinction, BUSINESS FOR GOOD

Global Reach, Real Impact

The UN Sustainable Development Goals the 2026 awardees are advancing.

Awardees By UN SDGs - Tap A SDG Below To See Its Awardees

UN SDGs advanced

Number of 2026 awardees contributing to each of the 17 goals

1234567891011121314151617SDG020406080

Swipe sideways to see all →

Why Brands For Good Awards Matter

Recognition that elevates your brand, empowers your people, and opens doors to new opportunities.

Business Growth & Collaboration

Connect with purpose-driven brands to explore partnerships, expand networks, and unlock international opportunities.

Marketing, PR & Media Amplification

Award publicity, media features and branded assets amplify your story across every channel.

ESG Alignment & Stakeholder Confidence

Demonstrate authentic commitment to sustainability and meet stakeholder and investor expectations.

Transforming recognition into reputation, and purpose into performance.

Brand Credibility & Recognition

Recognition endorsed by respected leaders and an independent judging panel builds trust and reputation.

Employer Branding & Talent

Attract top talent, inspire employees, and build pride in your organisation's purpose and values.

Continuous Learning & Growth

Gain expert judge feedback, new insights, and continued growth opportunities.

Listen to what people have to say

Create a Better Future

"Thank you Brands For Good"

Mr. Edwin Tong S.C.

Minister for Law and Second Minister for Home Affairs

"An amazing platform called Brands For Good!"

Sim Ann

Senior Minister of State

Ministry of Foreign Affairs & Ministry of Home Affairs

"Leadership is making good things happen which if left on their own may not materialise. Honour Singapore is happy to be receiving the first-ever Leadership for Good Award. Thank you Brands For Good"

Professor Lim Siong Guan

Founder & Adviser

Honour Singapore

Panel of Judges

Uniting to Honour Purpose-Driven Excellence

Dr. Lillian KohDr. Lillian Koh

Founder

FinTech Academy (Singapore)

Prof. Lim Soon HockProf. Lim Soon Hock

Managing Director / Adjunct Professor

Plan-B ICAG Pte Ltd / NUS

Dr. William WanDr. William Wan

Senior Advisor

Singapore Kindness Movement

Mr. Gregory VijayendranMr. Gregory Vijayendran

Chairman

Pro Bono Singapore

Mr. Sam ChiaMr. Sam Chia

Founder & C-Suite Executive Coach

SC Coaching Asia Pte Ltd

Mr. Andy WeeMr. Andy Wee

General Manager

IES NICA

Mr. Vincent AngMr. Vincent Ang

Board Member

Honour Singapore

Mr. Henre Tan WH, PBMMr. Henre Tan WH, PBM

Immediate Past Chairman

Lions Home For The Elders

Dr. Goh Hong HengDr. Goh Hong Heng

Adjunct Lecturer

Temasek Polytechnic

Mr. Tan Poy BoonMr. Tan Poy Boon

Deputy Director

Temasek Polytechnic

Dr. Kwong Joo LeckDr. Kwong Joo Leck

Senior Patent Examiner

IPOS International

Mr. Michael ChowMr. Michael Chow

UK Chartered Banker (Fellow-LIBF)

FAIA (RQB & UK AML Supervisory)

Mr. Mike MichalecMr. Mike Michalec

Founder

EdTech Asia

Ms. Koh Juat MuayMs. Koh Juat Muay

Culture Communications

Coach

Ms. Sally ChewMs. Sally Chew

Managing Director

FoL Limited

Mr. Albert KongMr. Albert Kong

Founder

Asiawide Franchise Consultants

Ms. Lisa ThengMs. Lisa Theng

Managing Partner

CNPLaw LLP

Frequently Asked Questions

Ready to nominate for the Brands For Good Awards 2027?

Complete the Membership Form to begin your nomination journey.

Nominate Now →