Watch Family Pte Ltd

Redefining Wellness Through Sustainable Innovation

Established in 2021, Watch Family Pte Ltd is a Singaporean organization at the intersection of environmental technology and social good. The company serves as the wellness-focused arm of a broader mission to enhance the quality of life for families through healthy water solutions and business coaching. By leveraging advanced German water treatment technologies, Watch Family ensures that households have access to water that is not only safe and clean but also enriched with essential minerals like calcium and magnesium.

The Founding Story and Mission

Watch Family was founded following the extensive industry experience of its leadership in the water and wastewater sectors. The organization was built on a vision to move beyond industrial applications and directly impact the domestic sphere, ensuring every home can become a 'secure, sustainable family.' The company’s core mission is to promote wellness and environmental care by transforming polluted water into recycled resources and enhancing drinking water for better health.

"We don't just make water clean and safe."

Values and Social Impact

At the heart of Watch Family’s 'Business for Good' ethos is a commitment to the community. The company operates under a philosophy inspired by Japanese philanthropist Kazuo Inamori, prioritizing employee happiness and societal contribution over pure profit. This is evidenced by their proactive stance during the COVID-19 pandemic, where the firm avoided staff layoffs by pivoting to essential disinfectant products and offering free business consultations to struggling SME owners through the Watch Water Academy.

• Integrity and Mentorship: Developing people and business partners to ensure long-term sustainability.
• Environmental Stewardship: Utilizing eco-friendly German solutions for industrial, commercial, and residential water challenges.
• Charitable Contribution: Committing a percentage of profits from digital initiatives, such as the Watch Family Defender 3000 app, to charitable causes.

Key Achievements and Vision

Watch Family has quickly earned prestige in the Singaporean business landscape, securing accolades such as the Brands for Good and SME 100 awards. The company has also been recognized for its innovative digital outreach, including the development of mobile applications designed to educate the public on the importance of clean air and healthy water. Looking toward the future, the organization aims to scale its impact across Malaysia, Taiwan, and China, with a long-term vision of an IPO and passing a legacy of sustainability to the next generation.

"When the SMEs do well, it means job retention and job creation for the people of Singapore."