Brands For Good

Membership · Since 2014

Business can be a force for good. Let's make yours one of them.

Brands For Good is a non-profit movement of purpose-led organisations. Membership connects your brand to a community of changemakers, a platform that tells your impact story, and the recognition that makes it credible.

Takes about 5 minutes · Instant receipt

Adrenalin Group Pte Ltd with trophy

Adrenalin Group Pte Ltd logoAdrenalin Group Pte Ltd

2014

Movement founded

A decade of purpose-led business

250+

Companies supported

Reimagining success beyond profit

50+

Countries represented

Brands across Asia and beyond

5

Award categories

Business · Tech · Culture · Leadership · Edu

KindnessInclusivityResponsibilityIntegrityHarmonyResilience

What your membership gives you

Six ways Brands For Good turns your organisation's values into visible, credible, compounding advantage.

A community of purpose-driven leaders

A community of purpose-driven leaders

Step into a thriving network of like-minded founders, directors and changemakers who lead with values, not slogans. Peer learning, honest conversations, and lifelong connections.

Recognition that builds credibility

Recognition that builds credibility

Membership is your entry to the Brands For Good Awards. Be evaluated by an independent panel of respected leaders, and stand alongside Champions from over 50 countries.

Multi-channel brand visibility

Multi-channel brand visibility

Your story told properly — feature articles, awardee pages, social amplification, podcast recordings, photography, and collective media announcements.

Collaborations and partnerships

Collaborations and partnerships

Co-create campaigns like GOOD FOR SG, CO3 and STEP UP. Members partner with each other, with community organisations, and with public-sector platforms.

Leadership development

Leadership development

Access Built For Good: Mentoring For Impact with Temasek Polytechnic — cohort-based learning with up to 90% SSG funding support for eligible Singapore companies.

Market access across Asia

Market access across Asia

Regional and international exposure through our events, delegations and partner network — doors that open to purpose-led brands.

Before you nominate

To Nominate, First Become a Brands For Good Member

Simple rule: Members can nominate. And for Members, nominating is completely FREE.

1. Join as a Member

Fill in the Membership Form

FREE FOR MEMBERS

2. Nominate for FREE

Members nominate at $0

3. Answer & Upload

Complete the Nomination Wizard

4. Get Judged

Awardees revealed at the Gala

Explained simply 💡

  • Think of membership like a ticket 🎟️ — once you have it, the Awards door opens.
  • Membership lasts for the year, and nominating is included — you pay nothing extra.
  • Nominating is your choice. Members who don't nominate still enjoy all member benefits.
  • One membership = one organisation can nominate in the categories it qualifies for.

1 Year

$800

SGD · nomination $0

2 Years

$1,280

20% off · nomination $0

5 Years

$2,400

40% off · nomination $0

What's inside your membership 🎁

Your membership already includes the award nomination.

$0

extra to nominate

Member benefitsFree award nomination
Non-memberCannot nominate
MemberNominates free ✓
Become a Member & Nominate Free

Membership Form → Nomination Form → Nomination Wizard

A movement that keeps compounding

More than 250 companies have reimagined success beyond profit with us. Every new member widens the network for everyone already in it.

Brands in the community

Cumulative organisations supported since our founding in 2014.

2014201620182020202220242026065130195260

Where members find the most value

Relative emphasis across the benefits members use most.

0255075100Brandvisibility &mediaPeer network& referralsAwardsrecognitionLeadershipdevelopmentCommunitycampaigns

Figures are indicative, drawn from our community milestones and member engagement to date.

Programmes you plug straight into

Membership is not a certificate on a wall. It's a calendar of things to do, together.

Built For Good
Leadership development

Built For Good

Mentoring For Impact, in partnership with Temasek Polytechnic. Practical mentorship and coaching to build capable, accountable, purpose-driven teams. Up to 90% SSG funding support.

STEP UP
Community walks

STEP UP

A bi-monthly community walk bringing members, partners, families and friends together. Every walk supports Epworth Community Services' Empower 21 Programme for children aged 11–12.

CO3
Inclusive hiring

CO3

An inclusive creative gig initiative connecting organisations with skilled creative persons with disabilities — performance, social media, and digital production.

Social Impact Responsibility
S.I.R.

Social Impact Responsibility

Spotlights organisations as leaders in societal well-being by raising awareness, engaging communities, and showcasing their positive impact.

GOOD FOR SG
National campaign

GOOD FOR SG

Our nationwide call to action — shared stories, community-grounded initiatives and public challenges that activate everyday acts of good.

Our Stories Told
Storytelling

Our Stories Told

Professional storytelling of your impact: written features, photography and video that you can use across your own channels for years.

Meet the 2026 Champions

Members who turned purpose into practice — and were recognised for it. Yours could be next.

Clark Loh of Adrenalin Group Pte LtdChampion
Adrenalin Group Pte Ltd logo

Adrenalin Group Pte Ltd

BUSINESS FOR GOOD

Singapore

Do Good For Good

Ho Kwon Ping of Banyan GroupChampion
Banyan Group logo

Banyan Group

LEADERSHIP FOR GOOD

Singapore

Our founding ethos of Embracing the Environment, Empowering People guides how we design, develop and operate our properties — creating enduring value for people, nature and the business itself.

Ho Kwon PingRead story →
XIN NIE of CHINA UNICOM (SINGAPORE) OPERATIONS PTE. LTDChampion
CHINA UNICOM (SINGAPORE) OPERATIONS PTE. LTD logo

CHINA UNICOM

TECH FOR GOOD

China

Upholding core principles while driving innovation, advancing steadily towards long-term success.

Vincent Lim of Collective Perspectives Pte LtdChampion
Collective Perspectives Pte Ltd logo

Collective Perspectives Pte Ltd

BUSINESS FOR GOOD

Singapore

At CP, ‘Do Good for Good’ means creating impact that endures: where every initiative empowers lives and builds a more inclusive future.

Vincent LimRead story →
Deivis Pothin of Escola Bilingue Pueri DomusChampion
Escola Bilingue Pueri Domus logo

Escola Bilingue Pueri Domus

EDU FOR GOOD

Brazil

"Giving every student the best opportunity to succeed"

Deivis PothinRead story →
Richard Eu of Eu Yan Sang InternationalChampion
Eu Yan Sang International logo

Eu Yan Sang International

LEADERSHIP FOR GOOD

Singapore

At its core, innovation is about caring for people—transforming knowledge into solutions that improve everyday lives.

Richard EuRead story →
Wei Ling Wee of Extraordinary People LimitedChampion
Extraordinary People Limited logo

EXTRAORDINARY PEOPLE LIMITED

CULTURE FOR GOOD

Singapore

Creativity is important. I want to use my voice to advocate for the unheard or those whose voices are ignored.

Wei Ling WeeRead story →
Tan Wang Cheow of Food Empire Holdings LimitedChampion
Food Empire Holdings Limited logo

Food Empire Holdings Limited

LEADERSHIP FOR GOOD

Singapore

Giving should always come from the heart.

Tan Wang CheowRead story →
Mark Yip of Huttons Asia Pte LtdChampion
Huttons Asia Pte Ltd logo

Huttons Asia Pte Ltd

BUSINESS FOR GOOD

Singapore

Do Good That Lasts

Choose your tenure

One membership, everything included. Commit for longer and pay considerably less per year.

1 Year Membership

SGD $800

≈ SGD $800 per year

All member events and community initiatives

Multi-channel brand visibility and storytelling

Media and public relations exposure

Collaborative campaigns and partnerships

Peer learning network and leadership platforms

Brands For Good Awards entry — no separate nomination fee

20% off

2 Years Membership

SGD $1,280

≈ SGD $640 per year

All member events and community initiatives

Multi-channel brand visibility and storytelling

Media and public relations exposure

Collaborative campaigns and partnerships

Peer learning network and leadership platforms

Brands For Good Awards entry — no separate nomination fee

40% off

5 Years Membership

SGD $2,400

≈ SGD $480 per year

All member events and community initiatives

Multi-channel brand visibility and storytelling

Media and public relations exposure

Collaborative campaigns and partnerships

Peer learning network and leadership platforms

Brands For Good Awards entry — no separate nomination fee

Secure online payment · Membership starts the 1st of next month

In our members' words

Brands that joined the movement, and what it changed for them.

Tok Tok Chiang Wayang Pte Ltd

"Being good is not just being a big contributor. It's about making a difference, one person, one community, one step at a time."

Tok Tok Chiang Wayang Pte Ltd

Champion, CULTURE FOR GOOD

GoRental SG

"The business community of doing good start from the very small steps. Doing good is far more than just the impact that you can see first hand. It always begins from what you believe in your heart"

GoRental SG

Champion, BUSINESS FOR GOOD

PARKROYAL COLLECTION Pickering, Singapore

"Doing good for people is to have a care population for the brands that will do good for the community."

PARKROYAL COLLECTION Pickering, Singapore

Champion, BUSINESS FOR GOOD

Soup Restaurant Singapore Pte Ltd

"Spread the good news!"

Soup Restaurant Singapore Pte Ltd

Champion, CULTURE FOR GOOD

Adrenalin Group

"Being part of Brands For Good has been more than just a partnership, we are practically almost family."

Adrenalin Group

Champion, BUSINESS FOR GOOD

Eu Yan Sang International

"First you must already have the intention to do good. What can you do for other people and take it from there."

Eu Yan Sang International

Champion, LEADERSHIP FOR GOOD

Questions, answered

Your values already exist. Let's make them count.

Join more than 250 organisations building a values-led business ecosystem across Asia.

About 5 minutes · Instant receipt