Brands For Good Awards 2026
Hao Productions Pte Ltd
Executive Summary
United Nations - Sustainable Development Goals (SDG)
About The Company
The Evolution of Hao Productions
Founded in 2010, Hao Productions Pte Ltd began its journey as a successful events management and production house. Over the years, the organization strategically pivoted to international trading and food distribution, now operating prominently as Hao Food SG.
Mission and Values
The company is driven by a mission to be a reliable provider of superior products and excellent service. Their core values emphasize respect, dignity, and inclusivity, ensuring a positive impact on both employees and the community.
- Treating everyone with respect and dignity.
- Celebrating diverse perspectives with inclusivity.
- Providing a safe workplace environment.
- Reducing plastic use by encouraging the reuse of grocery bags.
Key Achievements
Hao Food SG has established itself as the official authorized distributor for White Rabbit Ice Cream and merchandise in Southeast Asia. The company has successfully expanded the brand's presence through innovative collaborations, including White Rabbit-themed cruffins and affogatos.
For me, it’s about turning the classic candy flavour into new and modern iterations to continue to delight.
In recognition of its excellence and social impact, the company was named an honouree for "Business For Good" and "Brands for Good," and received the Singapore SME 500 Award 2025.
Vision for the Future
Hao Food SG aspires to be a forward-thinking market leader, sensitive to market demands and dedicated to meeting the needs of customers both locally and across the region.
Company Profile
Company
Hao Productions Pte Ltd
UEN / Reg. No.
201025288Z
Category
BUSINESS FOR GOOD
Country
Singapore
Year Established
2010
Staff Size
1-10
Website
www.hao.com.sgAbout The Leadership
Lydia Kuan, the Managing Director of Hao Productions Pte Ltd, is a multi-faceted entrepreneur, author, and media personality. With a background in creative direction and content creation, she was nominated for Best Screenplay Writer in Taiwan in 2015. Her travel book, "Go Busan," achieved No. 1 status in the travel genre on Books.com.tw. Since taking the helm of Hao Food SG, she has leveraged her expertise in R&D and marketing to build a strong brand presence, specifically through the successful distribution and modernization of the White Rabbit brand in Singapore.
"The best time to do good is "now." There is no perfect moment, better timing, ideal hour. A culture of kindness begins the instant you want to sow seeds, then you simply take action."
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