Eu Yan Sang International logo — Brands For Good Awards 2026 Champion winner — Singapore

Brands For Good Awards 2026

Eu Yan Sang International

195500108C—Singapore
LEADERSHIP FOR GOODchampion🇸🇬 Singapore🗓️ Est. 1879

Executive Summary

1
Eu Yan Sang is a premier Traditional Chinese Medicine (TCM) organization with a 147-year heritage, founded on the compassionate mission of 'Caring for Mankind'.
2
From its humble origins as a dispensary for tin miners, the company has evolved into a global wellness leader with over 170 retail outlets and 30 clinics across Asia.
3
Under its 'Leadership for Good' philosophy, Eu Yan Sang continues to integrate ancient TCM wisdom with modern scientific research to provide efficacious healthcare solutions.

United Nations - Sustainable Development Goals (SDG)

UN SDG 1: No Poverty
UN SDG 2: Zero Hunger
UN SDG 3: Good Health & Well-Being
UN SDG 4: Quality Education
UN SDG 5: Gender Equality
UN SDG 8: Decent Work & Economic Growth
UN SDG 10: Reduced Inequalities
UN SDG 12: Responsible Consumption & Production
UN SDG 15: Life On Land
UN SDG 16: Peace, Justice & Strong Institutions
UN SDG 17: Partnerships For The Goals

About The Company

The Heritage of 'Caring for Mankind'

Eu Yan Sang's legacy began in 1879 when its founder, Eu Kong, established a small dispensary in the mining town of Gopeng, Perak. Driven by a compassionate desire to alleviate the suffering of Chinese tin miners addicted to opium and plagued by ill health, he provided quality Chinese medicine and herbal remedies. He named the shop 'Yan Sang,' a Cantonese term that literally translates to 'caring for mankind.'

A Journey of Resilience and Expansion

Following the sudden passing of Eu Kong in 1890, his only son, Eu Tong Sen, took over the family business at the age of 21. Despite initial hardships, Eu Tong Sen demonstrated astute foresight, expanding the medical hall's reach into Singapore, Hong Kong, and across Malaya. He firmly branded the business with the family name, establishing Eu Yan Sang as a household name synonymous with trust and quality by the early 20th century.

Commitment to Innovation and Science

Under the stewardship of successive generations, particularly through the modernization efforts of Richard Eu, the company transitioned from traditional medicine halls into a modern, integrated TCM enterprise. Today, Eu Yan Sang integrates ancient wisdom with rigorous scientific validation, utilizing 'Herb Fingerprinting' technology to ensure product efficacy and safety. Key achievements include:

  • Establishing an extensive distribution network of over 170 retail outlets and 30 TCM clinics in Singapore, Malaysia, and Hong Kong.
  • Pioneering the modernization of TCM products, such as encapsulated formulas and bottled bird's nest, for the contemporary consumer.
  • Conducting continuous research collaborations with tertiary institutes in Singapore, Hong Kong, and China to validate and improve TCM treatments.
"For Eu Yan Sang, corporate giving is aligned with the mission of the company, which is 'caring for mankind'."

A Vision for Global Wellness

Eu Yan Sang's vision is to be the leading health and wellness brand by leveraging its deep TCM wisdom. By staying true to its core philosophy of 'Yan Sang,' the organization aims to empower individuals to live their best quality of life through accessible, natural, and science-backed healthcare solutions.

Company Profile

Company

Eu Yan Sang International

UEN / Reg. No.

195500108C

Category

LEADERSHIP FOR GOOD

Country

Singapore

Year Established

1879

Staff Size

501+

About The Leadership

The leadership of Eu Yan Sang is defined by a multi-generational commitment to its founding philanthropic values. From Eu Kong's initial mission to aid struggling miners to Eu Tong Sen's regional expansion, and finally Richard Eu's 30-year transformation of the brand into a modernized global leader, the focus has remained on 'Caring for Mankind.' The current leadership continues this legacy by prioritizing transparency, scientific rigor, and a strategic vision that ensures TCM remains relevant and trusted in the modern world.

Richard Eu, Chairman of the Board of Directors, Eu Yan Sang International Ltd. at Eu Yan Sang International — Singapore

"At its core, innovation is about caring for people—transforming knowledge into solutions that improve everyday lives."

Richard Eu

Chairman of the Board of Directors, Eu Yan Sang International Ltd.

Eu Yan Sang International

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