About Us · Since 2014
BrandsthatdoGood.
A Singapore-based non-profit movement that believes business can be a force for good.
Our Story
Business as a force for good
Brands For Good is a Singapore-based non-profit movement, founded in 2014, bringing together purpose-led organisations across Asia and beyond that create measurable social, environmental and inclusive impact alongside commercial success.
Connect
A community of purpose-led organisations across Asia and beyond, learning and growing together.
Recognise
The Brands For Good Awards celebrate businesses creating measurable social, environmental and inclusive impact.
Empower
Membership, the Impact Audit and programmes that help brands tell their impact story credibly.
How It Works
The Brands For Good Platform
Brands For Good is a Singapore-based non-profit movement, founded in 2014, that believes business can be a force for good. We bring together purpose-led organisations across Asia and beyond that create measurable social, environmental and inclusive impact alongside commercial success.
What this platform does
This platform runs the Brands For Good Awards and our membership programme. Organisations can become members, complete a free Impact Audit, and submit nominations across five categories. An independent panel of judges reviews every submission, and awardees are recognised as Champions, Distinctions or Honourees. Each winner receives a public impact story page, mapped to the UN Sustainable Development Goals.
STEP 1
Become a Brands For Good Member
Join a community of purpose-led brands and unlock free Nomination for your Organisation
STEP 2
Nominate
Submit across five For Good categories.
STEP 3
Independent judging
A panel of judges reviews every submission.
STEP 4
Recognition
Champion, Distinction or Honouree.
STEP 5
Public impact story
Each winner's page is mapped to the UN SDGs.
Who it is for
It is built for businesses of every size, social enterprises, non-profits, educational institutions, unions, associations and public-sector linked entities that want their impact to be recognised, told well and made credible. It also serves our judges, who evaluate nominations, and the wider public who want to discover brands doing good.
Businesses of every size
Social enterprises & non-profits
Educational institutions
Unions & associations
Small-Medium Enterprises (SMEs)
Multi-National Corporations (MNCs)
The public discovering brands doing good
The People
The people behind Brands For Good
Our EXCO Committee and the Secretariat team in Singapore who run the movement, the membership and the Awards.
EXCO
Our Journey
Milestones
2014
Brands For Good movement founded in Singapore.
2018
The first Brands For Good Awards celebrate pioneering purpose-led brands — "It's great to be part of a community that celebrates doing good."
2020
Through the pandemic, the Awards keep recognising purpose-led firms — including Singapore fintech TranSwap.
2023
Annual award themes spotlight doing good in business — 2023 celebrates "Passion and Possibilities".
2025
GOOD FOR SG launched for SG60 at the Awards gala with Minister Edwin Tong, alongside six Value Champions honoured.
2026
Five categories, independent judges and public impact stories mapped to the UN SDGs.
2027
Nominations open for the next edition of the Awards.