
Brands For Good Awards 2026





Bangkok Entrepreneurial Students Tryouts (BEST) was born from a shared vision among students at the International Community School (ICS) in 2020. Inspired by their own experiences at entrepreneurial camps, the founding team, led by Joanna Ahpaa Pinsuvana, sought to create a platform where Thai high school students could experience the thrill of the startup world firsthand. The organization was established to provide the practical framework necessary for students to transition from theoretical learners to active problem-solvers.
The mission of BEST is to motivate high school students to explore the startup landscape and build essential soft skills through project-based learning. Central to its philosophy is the concept of a "classroom without borders," where education is not confined to textbooks but is instead driven by real-world application, mentorship, and peer collaboration. The organization emphasizes inclusivity, welcoming students from diverse backgrounds—including technology, arts, and humanities—to ensure a wide range of perspectives in every project.
Since its inception, BEST has successfully transitioned from a school-based initiative to a nationally recognized competition. It has secured high-profile partnerships with organizations such as Reactor Schools Singapore, True Incube, and the National Innovation Agency (NIA). These collaborations have allowed BEST to provide students with access to industry experts and venture capital perspectives, significantly elevating the quality of youth entrepreneurship in Thailand.
"Since our founding, Bangkok Entrepreneurial Students Tryouts (BEST) Competition has developed and grown in a positive direction. ... we learn to be lifelong learners that enables us to be open-minded and challenges us to do our very best."
BEST envisions a future where every student in Thailand has the opportunity to develop an entrepreneurial mindset, regardless of their career path. By expanding its network of "BEST Leaders" and digital webinars, the organization aims to cultivate a generation of empathetic, innovative leaders who are equipped to tackle global challenges with resilience and creativity.
Company
Bangkok Entrepreneurial Students Tryouts (Best)
UEN / Reg. No.
0115563022951
Category
EDU FOR GOOD
Country
Thailand
Year Established
2020
Staff Size
1-10
Website
www.bestbkk.org/Joanna Ahpaa Pinsuvana, the Founder and Chief Executive Officer of BEST, is a visionary leader dedicated to transforming youth education through the lens of entrepreneurship. While serving as the Co-Founder and President of the ICS Business Club, Joanna recognized the need for a more expansive platform that could connect students across Thailand with the startup ecosystem. Currently pursuing a degree in Creative Technology Management at Yonsei University's Underwood International College, she combines her academic insights with a passion for community impact. Under her guidance, BEST has evolved into a robust social enterprise that prioritizes 'learning by doing' and empowers students to find their voices as future changemakers.

"Education With Purpose, Leadership With Impact."
Joanna Ahpaa Pinsuvana
Chief Executive Officer
Bangkok Entrepreneurial Students Tryouts (Best)
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