Brands For Good Awards 2026
Adrenalin Group Pte Ltd
Executive Summary
United Nations - Sustainable Development Goals (SDG)
About The Company
Founded in 2008, Adrenalin Group began with a vision to push the events industry toward something more purposeful. Over nearly two decades, the agency has grown from a boutique startup into a multi-disciplinary integrated communications group, operating across six business units:
- AdrenalinX (Experiential Events)
- AVPD Studios (Production and Livestream)
- Aether Lab (Innovation and Emerging Technology)
- SMSNow (Manpower and Logistics)
- EcoBooths (Sustainable Booth Rental)
- Academy (Industry-led Creative and Events Training).
At its core, Adrenalin Group is a people-first, purpose-led company. This is not positioning. It shows up in the decisions made every day — which projects to take on, which partners to work with, and how to grow the team. Inclusive hiring is activated through partnerships with SPD and Agape Connecting People, creating meaningful employment opportunities for underserved communities. Our Social Impact Responsibility partnership with BFG for Epworth Community Services represents a sustained 12-month commitment, not a one-off activation.
Sustainability runs across everything we build. Zero-waste design principles, modular event structures, stackable ocean-bound waste blocks, and portable solar battery packs are part of how we work on the ground. EcoBooths makes these practices accessible and commercially viable for clients and the wider public.
We are equally invested in building a future-ready organisation. Through Aether Lab, we are embedding AI across teams company-wide, aligned with Singapore's national AI-readiness agenda as outlined by Prime Minister Lawrence Wong. Academy mentors the younger workforce to pursue careers in the creative and events industry while holding full-time employment. Monthly learning journeys bring students and youth-at-risk (YGOS) into our world, extending our community reach beyond the office.
As a unionised company, all full-time staff are supported through yearly structured upskilling. We are a NVPC Company of Good, a Brands for Good Distinction Winner, SME500 Singapore Award Winner, BizSafe Level 3 certified, and official partners to the Impact.Plan Umbrella Sky Project. Our inaugural 2025 Sustainability Report, aligned with GRI Standards and GHG Protocol methodology (ISO14064), reflects our commitment to transparency and accountability.
Nearly two decades in, Adrenalin Group continues to prove that commercial success and social impact are not in conflict. They are the same goal.
Company Profile
Company
Adrenalin Group Pte Ltd
UEN / Reg. No.
200810219E
Category
BUSINESS FOR GOOD
Country
Singapore
Year Established
2008
Staff Size
11-30
Website
adrenalin.com.sgCompany LinkedIn
www.linkedin.com/company/adrenalin-group-pte-ltdAbout The Leadership
Clark Loh is the Group Chief Executive Officer of Adrenalin Group. Since taking the helm, he has driven the company's transformation from a boutique events agency into a multi-disciplinary integrated communications group operating across six business units.
Clark leads with a clear conviction: that business should create value beyond the bottom line. Under his leadership, Adrenalin has built inclusive hiring partnerships with SPD and Agape Connecting People, championed zero-waste event practices, and taken on Social Impact Responsibility commitments including a 12-month partnership with BFG for Epworth Community Services. These are not side projects. They are built into how the company operates.
His vision has been recognised externally. Adrenalin holds Brands for Good Distinction Winner, NVPC Company of Good, and SME500 Singapore Award Winner. The company is also an official partner to the Impact.Plan Umbrella Sky Project and an active member of AAMS, ASME, SNEF, SCCCI, and NTUC AREU.
Clark's approach is straightforward: do work that matters, build a team that thrives, and prove that doing good and doing well are the same thing.
"Do Good For Good"
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