Terra Sg Pte Ltd logo — Brands For Good Awards 2026 Champion winner — Singapore

Brands For Good Awards 2026

Terra Sg Pte Ltd

201719165Z—Singapore
BUSINESS FOR GOODchampion🇸🇬 Singapore🗓️ Est. 2017

Executive Summary

1
Established in 2017, Terra Sg Pte Ltd is a leading regional social enterprise and sustainability engagement group dedicated to environmental education, carbon literacy and climate stewardship.
2
Terra Sg has demonstrated exceptional operational success by conducting over 5,000 programs that have reached 1.3 million individuals, while pioneering circular economy innovations, experiential hubs engagement and sustainability programmes.
3
Nominated for the BUSINESS FOR GOOD award, Terra Sg stands out for its profound alignment with the SG Green Plan 2030 and its mission to foster a resilient, inclusive future where every citizen plays an active role in environmental stewardship. The initiatives solidify our position as a leader in transforming sustainability from a niche interest into a universal standard for public good.

United Nations - Sustainable Development Goals (SDG)

UN SDG 2: Zero Hunger
UN SDG 4: Quality Education
UN SDG 6: Clean Water & Sanitation
UN SDG 7: Affordable & Clean Energy
UN SDG 9: Industry, Innovation & Infrastructure
UN SDG 11: Sustainable Cities & Communities
UN SDG 12: Responsible Consumption & Production
UN SDG 13: Climate Action
UN SDG 14: Life Below Water
UN SDG 15: Life On Land
UN SDG 17: Partnerships For The Goals

About The Company

The Story of Terra Sg: Giving Earth a Voice

Founded in 2017, Terra Sg Pte Ltd takes its name from the Latin word for "Earth," reflecting its deep-rooted commitment to protecting the planet. The organization was born out of a necessity to provide a platform for environmental advocacy that translates complex sustainability concepts into tangible, community-driven action. As a social enterprise, Terra Sg bridges the gap between environmental concern and practical solutions, positioning itself as a people-powered movement for positive change.


Mission and Collective Responsibility

The mission of Terra Sg is to equip individuals and organizations with the knowledge and tools required to reduce their carbon footprints. This is achieved through a multi-faceted approach involving eco-education, the development of green spaces, and sustainability consultancy. At the core of their operations is the belief that environmental stewardship is a collective responsibility, summarized in their core vision for a world where everyone plays a role in the journey toward a carbon-lite future.


Key Achievements and Environmental Impact

Since its inception, Terra Sg has established itself as a cornerstone of Singapore's sustainability landscape. Notable achievements include:

  • Sustainable Singapore Gallery Management: Appointed to manage the flagship gallery at Marina Barrage & the Sustainable Singapore Gallery, turning it into a hub for environmental learning and public engagement.
  • Sustainability Engagement Leadership: Developing and running specialized programs for schools and institutions, including the launch of The Carbon Gallery and the Green Futures Hub.
  • Innovation in Upcycling: Pioneering workshops that transform waste materials into functional items, such as repurposing beverage cartons and plastic wrappers into furniture and stools.
  • Strategic Collaborations: Working alongside major partners like FairPrice Group, Keppel Land, and SPH Foundation to integrate sustainability into the broader community fabric.


A Vision for the Future

Terra Sg’s vision is encapsulated in the phrase: "Be a part, not apart." The organization aspires to lead a movement where sustainability is not a niche interest but a universal standard. By continuing to innovate in the areas of the circular economy and resource management, Terra Sg aims to scale its impact across the region, fostering a resilient and inclusive future for all eco-citizens.

Company Profile

Company

Terra Sg Pte Ltd

UEN / Reg. No.

201719165Z

Category

BUSINESS FOR GOOD

Country

Singapore

Year Established

2017

Staff Size

31-50

About The Leadership

Kelvin Wong, the Co-Founder and CEO of Terra Sg, is a distinguished sustainability advocate whose journey began at the age of 16 when he received the Green Leaf Award from then-Prime Minister Goh Chok Tong. This early recognition sparked a lifelong commitment to environmental stewardship. Kelvin brings a wealth of academic and professional expertise to the organization. He further specialized in the circular economy and the UN Sustainable Development Goals (UNSDG 2030) at the United Nations System Staff College. Under his leadership, Terra Sg has grown from a fledgling social enterprise into a multimillion-dollar organisation that manages major national sustainability hubs and drives high-impact educational initiatives across Singapore.

Kelvin Wong, Co-Founder/ CEO at Terra Sg Pte Ltd — Singapore

"Be Good For Good"

Kelvin Wong

Co-Founder/ CEO

Terra Sg Pte Ltd

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Gallery

Terra Sg Pte Ltd (Singapore) — Brands For Good Awards 2026 Champion winner — photo 1
Terra Sg Pte Ltd (Singapore) — Brands For Good Awards 2026 Champion winner — photo 2
Terra Sg Pte Ltd (Singapore) — Brands For Good Awards 2026 Champion winner — photo 3
Terra Sg Pte Ltd (Singapore) — Brands For Good Awards 2026 Champion winner — photo 4

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