
Brands For Good Awards 2026











Founded in 2017, Terra Sg Pte Ltd takes its name from the Latin word for "Earth," reflecting its deep-rooted commitment to protecting the planet. The organization was born out of a necessity to provide a platform for environmental advocacy that translates complex sustainability concepts into tangible, community-driven action. As a social enterprise, Terra Sg bridges the gap between environmental concern and practical solutions, positioning itself as a people-powered movement for positive change.
The mission of Terra Sg is to equip individuals and organizations with the knowledge and tools required to reduce their carbon footprints. This is achieved through a multi-faceted approach involving eco-education, the development of green spaces, and sustainability consultancy. At the core of their operations is the belief that environmental stewardship is a collective responsibility, summarized in their core vision for a world where everyone plays a role in the journey toward a carbon-lite future.
Since its inception, Terra Sg has established itself as a cornerstone of Singapore's sustainability landscape. Notable achievements include:
Terra Sg’s vision is encapsulated in the phrase: "Be a part, not apart." The organization aspires to lead a movement where sustainability is not a niche interest but a universal standard. By continuing to innovate in the areas of the circular economy and resource management, Terra Sg aims to scale its impact across the region, fostering a resilient and inclusive future for all eco-citizens.
Company
Terra Sg Pte Ltd
UEN / Reg. No.
201719165Z
Category
BUSINESS FOR GOOD
Country
Singapore
Year Established
2017
Staff Size
31-50
Website
www.terra.sgCompany LinkedIn
www.linkedin.com/company/terrasg/Kelvin Wong, the Co-Founder and CEO of Terra Sg, is a distinguished sustainability advocate whose journey began at the age of 16 when he received the Green Leaf Award from then-Prime Minister Goh Chok Tong. This early recognition sparked a lifelong commitment to environmental stewardship. Kelvin brings a wealth of academic and professional expertise to the organization. He further specialized in the circular economy and the UN Sustainable Development Goals (UNSDG 2030) at the United Nations System Staff College. Under his leadership, Terra Sg has grown from a fledgling social enterprise into a multimillion-dollar organisation that manages major national sustainability hubs and drives high-impact educational initiatives across Singapore.

"Be Good For Good"



