SIMCC Pte Ltd logo — Brands For Good Awards 2026 Champion winner — Singapore

Brands For Good Awards 2026

SIMCC Pte Ltd

201713700W—Singapore
LEADERSHIP FOR GOODchampion🇸🇬 Singapore🗓️ Est. 2017

Executive Summary

1
SIMCC is a premier global academic competition organizer, reaching students in over 54 countries through a portfolio of 26 international assessments.
2
The organization operates as a social enterprise, donating 20% of its annual competition revenue to the Scholastic Trust Singapore (STS) to fund scholarships and teacher development.
3
Under the leadership of President Henry Ong, SIMCC has scaled to a team of over 100 professionals with annual revenues between $5M and $10M SGD.

United Nations - Sustainable Development Goals (SDG)

UN SDG 3: Good Health & Well-Being
UN SDG 4: Quality Education
UN SDG 5: Gender Equality
UN SDG 8: Decent Work & Economic Growth
UN SDG 11: Sustainable Cities & Communities
UN SDG 13: Climate Action
UN SDG 16: Peace, Justice & Strong Institutions
UN SDG 17: Partnerships For The Goals

About The Company

Championing Global Academic Excellence through Social Impact

Founded in 2017, SIMCC Pte Ltd (Singapore International Mastery Contests Centre) has rapidly evolved from a regional initiative into one of the world’s largest organizers of academic competitions. Headquartered in Singapore, the organization was established by President Henry Ong to popularize STEAM education, and digital literacy through professionally curated contests that challenge students to think critically and creatively.

A Legacy of Empowerment

The foundation of SIMCC is rooted in the success of its flagship competition, the Singapore and Asian Schools Math Olympiad (SASMO), which has become a benchmark for mathematical excellence worldwide. Since its incorporation, SIMCC has expanded its reach to over 54 countries, managing a diverse suite of assessments including the American Mathematics Olympiad (AMO), VANDA International Junior Science Olympiad (VIJSO), International Junior Informatics Olympiad (IJIO), International Junior Cybesecurity Olympiad (IJCO), International Junior AI Olympiad (IJAIO), and International Junior Arts Olympiad (IJAO). This expansion is supported by a robust infrastructure, including an $1,250,000 investment in online assessment delivery systems to ensure global scalability and accessibility.

Mission and Social Responsibility

SIMCC operates with a unique social enterprise model, guided by the mission to unlock student potential across all academic levels. Central to its identity is a deep commitment to philanthropy; 20% of the company's annual revenue is directed to the Scholastic Trust Singapore (STS). This endowment supports the International Junior Honor Society (IJHS) and the Young Achievers Leadership Academy (YALA), which provide scholarships and leadership training to high-achieving and underserved students alike.

“Leaders Give, Givers Grow! Remember to contribute back to your local and global communities.”

Key Achievements

  • Successfully organized and scaled SASMO into one of the largest math competitions globally.
  • Established a network of offices and country partners in 34+ nations, including India, Cambodia, and Hong Kong.
  • Developed the University Global Scholars Program (USG) to help top performers gain admission and scholarships to prestigious global universities.
  • Honoured with the 'Leadership For Good' accolade at the Brands For Good awards for its significant contributions to educational social equity.

Vision for the Future

SIMCC envisions becoming a global hub for talent identification and development, bridging the gap between students’ current abilities and their future career success. By continuously innovating in STEM pedagogy and fostering international friendships, SIMCC aims to build a world where academic merit and leadership qualities are the primary drivers of social mobility.

Company Profile

Company

SIMCC Pte Ltd

UEN / Reg. No.

201713700W

Category

LEADERSHIP FOR GOOD

Country

Singapore

Year Established

2017

Staff Size

101-200

About The Leadership

Henry Ong Lay Hong, the Founder and President of SIMCC, is a visionary leader with a unique hybrid background in corporate strategy and academic excellence. An alumnus of Southern Illinois University with high honors in Finance and an MBA in International Business, Henry transitioned from a high-flying career at Whirlpool Corporation—where he served as Director of Acquisitions and Asian Audit Director—to the world of education. Driven by his own experience growing up in a modest family, he is a staunch advocate for mentorship and social equity. His leadership is defined by a commitment to 'social impact leadership,' evidenced by his pursuit of a Doctorate in Educational Policy at the University of Illinois and his creation of the Scholastic Trust Singapore. Under his guidance, SIMCC has become a platform that not only identifies talent but actively nurtures the next generation of global leaders through scholarships and professional teacher training.

Henry Ong, President at SIMCC Pte Ltd — Singapore

"Leaders Give, Givers Grow!"

Henry Ong

President

SIMCC Pte Ltd

View LinkedIn

Gallery

SIMCC Pte Ltd (Singapore) — Brands For Good Awards 2026 Champion winner — photo 1
SIMCC Pte Ltd (Singapore) — Brands For Good Awards 2026 Champion winner — photo 2
SIMCC Pte Ltd (Singapore) — Brands For Good Awards 2026 Champion winner — photo 3
SIMCC Pte Ltd (Singapore) — Brands For Good Awards 2026 Champion winner — photo 4

© 2026 Brands For Good. All rights reserved.