
Brands For Good Awards 2026








Founded in 2017, SIMCC Pte Ltd (Singapore International Mastery Contests Centre) has rapidly evolved from a regional initiative into one of the world’s largest organizers of academic competitions. Headquartered in Singapore, the organization was established by President Henry Ong to popularize STEAM education, and digital literacy through professionally curated contests that challenge students to think critically and creatively.
The foundation of SIMCC is rooted in the success of its flagship competition, the Singapore and Asian Schools Math Olympiad (SASMO), which has become a benchmark for mathematical excellence worldwide. Since its incorporation, SIMCC has expanded its reach to over 54 countries, managing a diverse suite of assessments including the American Mathematics Olympiad (AMO), VANDA International Junior Science Olympiad (VIJSO), International Junior Informatics Olympiad (IJIO), International Junior Cybesecurity Olympiad (IJCO), International Junior AI Olympiad (IJAIO), and International Junior Arts Olympiad (IJAO). This expansion is supported by a robust infrastructure, including an $1,250,000 investment in online assessment delivery systems to ensure global scalability and accessibility.
SIMCC operates with a unique social enterprise model, guided by the mission to unlock student potential across all academic levels. Central to its identity is a deep commitment to philanthropy; 20% of the company's annual revenue is directed to the Scholastic Trust Singapore (STS). This endowment supports the International Junior Honor Society (IJHS) and the Young Achievers Leadership Academy (YALA), which provide scholarships and leadership training to high-achieving and underserved students alike.
“Leaders Give, Givers Grow! Remember to contribute back to your local and global communities.”
SIMCC envisions becoming a global hub for talent identification and development, bridging the gap between students’ current abilities and their future career success. By continuously innovating in STEM pedagogy and fostering international friendships, SIMCC aims to build a world where academic merit and leadership qualities are the primary drivers of social mobility.
Company
SIMCC Pte Ltd
UEN / Reg. No.
201713700W
Category
LEADERSHIP FOR GOOD
Country
Singapore
Year Established
2017
Staff Size
101-200
Website
simcc.org/Company LinkedIn
www.linkedin.com/company/simcc/Henry Ong Lay Hong, the Founder and President of SIMCC, is a visionary leader with a unique hybrid background in corporate strategy and academic excellence. An alumnus of Southern Illinois University with high honors in Finance and an MBA in International Business, Henry transitioned from a high-flying career at Whirlpool Corporation—where he served as Director of Acquisitions and Asian Audit Director—to the world of education. Driven by his own experience growing up in a modest family, he is a staunch advocate for mentorship and social equity. His leadership is defined by a commitment to 'social impact leadership,' evidenced by his pursuit of a Doctorate in Educational Policy at the University of Illinois and his creation of the Scholastic Trust Singapore. Under his guidance, SIMCC has become a platform that not only identifies talent but actively nurtures the next generation of global leaders through scholarships and professional teacher training.

"Leaders Give, Givers Grow!"



