OW BIKES

The Birth of a Cycling Revolution

Founded in 2024 by Omar Elbehiry, OW BIKES was established with a singular vision: to become the ultimate destination for cycling enthusiasts and commuters in Egypt. Recognising the growing need for sustainable and healthy transport options, Elbehiry set out to build more than just a retail shop; he aimed to foster a vibrant community and culture around the sport of cycling. The company operates as a lean, agile team dedicated to making a positive impact on the local urban environment.

Mission and Sustainable Values

The core mission of OW BIKES is to democratise access to high-quality cycling equipment. By providing top-tier products—ranging from road bikes and mountain bikes to specialised cycling accessories—at competitive prices, the company seeks to encourage a more active and eco-friendly lifestyle. The organisation's commitment to 'Business for Good' is reflected in its efforts to promote environmental stewardship and health through carbon-free mobility.

Our Mission: To make cycling accessible to everyone by offering a wide range of high-quality bikes, reliable spare parts, and premium accessories at competitive prices. We aim to create a strong cycling community and promote a healthier, more sustainable lifestyle.

Pioneering Achievements

Despite its recent inception, OW BIKES has already made significant strides in the Egyptian sports landscape. A key highlight is the organisation of the OW Criterium, celebrated as Egypt's first dedicated criterium cycling event. Through such initiatives, the company has successfully transitioned from a product provider to a key event organiser, bringing together riders of all levels to celebrate competitive and recreational cycling.

• Organised Egypt's first dedicated Criterium Cycling Event to promote competitive sports.
• Established a comprehensive hub for high-quality cycling accessories and expert maintenance services.
• Successfully launched proprietary product lines, including the OW Elite and OW SCA series.
• Fostered a growing community through landmark events like the OW Anniversary Ride.

A Vision for the Future

Looking forward, OW BIKES intends to scale its impact by expanding its reach across the region and continuing to lead the charge in sustainable urban transit. The vision remains clear: to transform Egyptian streets through the power of two wheels, fostering a community where health, adventure, and environmental responsibility go hand in hand.