Infiniti Jewels (Diastar Pte Ltd)

A Legacy of Brilliance and Integrity

Diastar Pte Ltd, operating through its prestigious retail brand Infiniti Jewels, represents a multi-generational commitment to excellence in the gemstone industry. The story began in 1982 when Bhavik Mehta founded Diastar as a diamond trading house, establishing a global reputation for quality and trust. In 2013, building upon this 40-year heritage, the next generation—Saagar and Saahil Mehta—launched Infiniti Jewels to bring bespoke service and rare, investment-grade creations directly to a discerning clientele.

Mission and Ethical Values

At the heart of the organization is a dedication to 'Business for Good.' Infiniti Jewels operates with a mission to prioritise the creation of luxury fine jewelry that reflects outstanding craftsmanship while putting customer education first. Their core values center on transparency and ethics; the brand takes immense pride in using only ethically-sourced diamonds from suppliers who strictly adhere to the standards of the Kimberley Process. The Mehta family remains personally involved in overseeing operations to ensure that sustainable extraction practices are maintained throughout their supply chain.

• Artisanal Craftsmanship: Every piece is meticulously handcrafted by skilled artisans, blending traditional techniques with modern 3D rendering technology.
• Investment-Grade Expertise: Specialisation in rare colour diamonds and gemstones that serve as both wearable art and long-term assets.
• Lifetime Commitment: A pledge of lifetime service, including maintenance and resizing, ensuring every piece remains a radiant companion for generations.

Key Achievements and Impact

Infiniti Jewels has successfully transitioned from a B2B venture into an extraordinary B2C luxury powerhouse. Beyond its presence in Singapore at Paragon on Orchard Road, the company has expanded internationally. A major achievement is the Infiniti Network, an ecosystem that helps clients not only to acquire rare gemstones but also offer the opportunity to liquidate their investments through private events, fostering a trusted ecosystem that supports long-term value and enduring client relationships.

“Our mission at Infiniti Jewels is to prioritise the creation of luxury fine jewellery that reflects our outstanding craftsmanship, innovative designs, and commitment to putting customers first.”

Vision for the Future

The company envisions a future where it serves as a holistic and adaptive powerhouse for the global jewellery industry. By fusing tradition with innovation, Infiniti Jewels aims to continue crafting 'Jewellery Beyond Time,' where every creation is not just an accessory, but an ethical expression of emotion, culture, and enduring value.