Add Courage

1. OUR PURPOSE

Our purpose is to encourage and inspire all to achieve their dreams.

2. OUR SERVICES

(A) Corporate Training

We partner with companies, educational institutions, and diverse organizations to design and deliver impactful training programs. Our sessions are built around core themes such as leadership, purpose, values, courage, and motivation — empowering participants to elevate performance and achieve exceptional results.

(B) HR Consultancy

We believe inspired individuals drive higher productivity and meaningful growth. Our consultancy helps organizations craft HR strategies and initiatives that energize teams and encourage individuals to reach their full potential.

(C) Education Support

We champion educational advancement by supporting the establishment of new schools and nurturing the development of existing academic institutions. Our goal is to expand access to learning and empower communities through transformative education.

(D) Empowerment Programs

Empowered Youth Leadership Conference EYLC is dedicated to shaping the next generation of leaders in developing countries. Our dual mission is to inspire and equip youth with leadership skills grounded in purpose, and to provide practical career pathways through meaningful internships.

Our Two-fold Purpose 

1. Catalyst for Leadership Development 

EYLC empowers youth with essential leadership skills through annual conferences based on “The Purpose Formula”, a transformative framework developed by Add Courage. The book and the Power of Purpose POP workshops equips young people with a practical guide to discover their purpose, harness their strengths, and lead with passion & impact. 

2. Career Acceleration through Internships

In partnership our partners, we provide curated internship opportunities with values-driven enterprises. These internships give youth hands-on career exposure, mentorship, and real-world skills needed to succeed in today’s global economy. 

Strategic Focus 

EYLC adopts a country partnership model, organizing annual leadership conferences in collaboration with trusted local partners in our adopted countries: Cambodia, Laos, Indonesia, Philippines, Thailand and others.

Our goal is to deliver all programs at no cost to the youth participants, ensuring equal access for youths from underprivileged backgrounds.

3. Our Values

Customer Commitment

We are dedicated to building lasting relationships through genuine care and ethical business practices. Trust and transparency are at the heart of everything we do.

Community Impact

We strive to make a positive difference by creating meaningful learning and employment opportunities. Through education and empowerment, we help strengthen communities and uplift lives.

Our core values have helped us gained the trust and support from the customers we serve. For example, over the years, we have built up strong relationships with more than ten schools and organisations in Phnom Penh representing more than 10,000 students.

We are dedicated to building lasting relationships with our customers and partners through genuine care and ethical business practices. Trust and transparency are at the heart of everything we do.

We also strive to make a positive difference by creating meaningful learning and employment opportunities. Through education and empowerment, we help strengthen communities and uplift lives.

Furthermore, the reputation of Singapore as being trustworthy and professional has helped Add Courage to expand rapidly it reach within ASEAN. We have already established our presence in seven cities in ASEAN and this will grow to at least ten in 2026. We ae genuinely passionate about encouraging and inspiring others to achieve their dreams especially with the youth communities we serve. 

As reflected in the diagram below, the rest of the year is a hive of activity for Add Courage with up to nine Empowered Youth Leadership Conferences EYLC in various ASEAN cities like Siem Reap, Phnom Penh, Tarlac City, Palembang, Nueva Ecija, Mae Sot, Nong Khai & Vientiane.

Our goal is to deliver positive and sustainable impact to the communities we serve resulting in greater growth of the reach of our empowerment programs.

We provide our programs at no charge to our youth participants so we will need to continue to build up resources from our supporters and donors.